Why The Tips Golf Switched to Birrdi — And Never Looked Back
Inside one operator’s journey from launch day setbacks to smoother bookings, happier customers, and real operational control.
A Bold Launch in Downtown Miami
Alejandro had a vision for The Tips Golf—a sleek, upscale indoor golf facility in the heart of Downtown Miami, blending five Trackman bays with a premium restaurant and bar experience. The location was perfect. The vibe was polished. And the demand? Strong, even before opening.
But like many first-time operators, Alejandro faced a critical decision before day one: choosing the right booking software.
Initially, he signed up with Birrdi, drawn by its clean UI, reputation for support, and deep integration with Square. But just weeks before opening, he made a last-minute switch to a venture-backed golf tee sheet company.
The sales pitch was slick. The promise was big. But what followed were two chaotic weeks of real-world consequences.
When the Software Becomes the Problem
Within days of launch, Alejandro and his team were putting out fires. Customers were struggling to book tee times. Prepaid reservations couldn’t be edited or moved. And processing payments? Glitchy and unreliable.
Worse still, customers who had just finished playing would attempt to pay—only to be met with error messages when charging cards on file.
That revenue? Lost.
“It was like running a restaurant where people couldn’t make a reservation—or pay for their meal,” Alejandro said.
Every transaction mattered.
He quickly realized it wasn’t user error—it was the system. So he did what few would have the courage to do so early in a launch: he switched platforms.
An Overnight Transition to Birrdi
Alejandro had kept communication open with Birrdi. When he reached out again, the team responded immediately.
His entire system was transitioned overnight.
He didn’t need bells and whistles—he needed:
- Reliable bookings
- Stable payments
- A team that listened
Birrdi delivered. And The Tips Golf finally had a platform that supported the business—not held it back.
Online-First, Stress-Free Operations
Since relaunching with Birrdi, the numbers tell the story.
In month one, 23% of reservations were handled by staff—phone calls and walk-ins.
By month two? That number dropped to just 16%.
That shift means customers are confidently booking online on their own, freeing up Alejandro to focus on growth—not admin.
“The lack of phone calls. Our hosts can actually host now.”
Birrdi’s online-first booking flow gives customers control while reducing the burden on staff (or in Alejandro’s case, himself).
Customers: No News Is Good News
One of the most surprising improvements?
Silence.
During the early days with the previous system, customers constantly called with complaints—payment failures, booking issues, lost reservations.
Since switching to Birrdi?
“No one’s going to thank you because your booking system works. That’s just the expectation,” Alejandro said.
“But when it doesn’t work, you hear about it fast.”
The lack of feedback meant everything was finally working exactly as it should.
A Platform That Listens—and Improves
While customers adapted quickly, Alejandro’s staff initially missed some convenience features from the old system—like drag-and-drop scheduling or visual bay tools.
But Birrdi’s team listened—and acted.
- The move function was simplified
- Search tools were enhanced
- Google Calendar integration for lessons was launched
- User feedback was turned into product updates—fast
Month over month, the system gets better. And Alejandro knows his input helps shape that evolution.
How Birrdi Works at a Trackman Facility
At The Tips Golf, Trackman handles the gameplay, providing world-class accuracy and immersive simulation.
But for bookings, payments, and point-of-sale, Birrdi is the system that ties it all together.
Alejandro runs all in-person sales—bar tabs, retail, memberships—through Square. Birrdi’s direct integration with Square made it the obvious choice.
With Birrdi:
- Guests book online and pay in advance or at check-in
- Reservations and customer details flow directly into Square
- Memberships and loyalty programs are tracked in one place
- No double entry, no disconnected tools—just one seamless workflow
“Square was the obvious choice for our point of sale,” Alejandro said.
“Birrdi made that decision even easier—because it connects everything, from online reservations to what’s happening at the bar.”
For Trackman operators looking for a streamlined, all-in-one backend, Birrdi is built to connect the dots.
What He’d Tell Other Operators
Alejandro’s advice to others in the space?
“Don’t get blinded by bells and whistles. Start with software that gets the basics right. Bookings. Payments. Stability.”
There are a lot of flashy platforms out there. But most haven’t been battle-tested in real sim environments. Alejandro made his decision based on results, not a demo call.
The Bottom Line
The Tips Golf didn’t just choose Birrdi.
They chose it again—after trying something else that didn’t hold up.
Today, they’re seeing:
- Lower call volumes
- Higher self-service from customers
- A smoother, scalable backend
- And a partner that actually listens
For indoor golf businesses that want control, consistency, and a real partner in their software platform, Birrdi delivers.