Par24 Indoor Golf: The Fully Unmanned Golf Sim That Proves Public Play Can Scale

“If you want it to feel premium, you have to earn it in the details.”

Par24 Indoor Golf’s numbers stop people in their tracks.

Over 1,000 reservations last month
On pace to exceed 1,250 reservations this month
An average booking time close to two hours
0% unpaid reservations
0% staff-created bookings

Every reservation is booked online, paid online, and accessed automatically — inside a fully unmanned facility that runs primarily on public play, not memberships.

For Michael and Mary, the owners of Par24 Indoor Golf in Windsor, Ontario, those results weren’t accidental. They were built — deliberately — long before the doors ever opened.

“We didn’t want flashy. We wanted better.”

From the start, Par24 Indoor Golf was never meant to be a bar, a party venue, or a high-pressure entertainment concept.

“We wanted the best place to actually play golf,” Mary explains.
“And we wanted it to feel good every single time you walked in.”

That mindset shaped every decision.

• Wider bays
• 30-foot ceilings
• Premium balls and tees, cleaned or replaced constantly
• Padded walls instead of curtains
• A carefully chosen color palette designed to feel like being outdoors

Mary led many of the design and material decisions, focusing on cleanliness, durability, and how the space would feel after years of heavy use — not just on opening day.

“A lot of places look great at first,” she says.
“But we wanted something that still felt clean and welcoming when it’s busy.”

Fully Unmanned — On Purpose

Par24 Indoor Golf was designed from day one to run without staff.

Both owners were working full-time jobs and raising young kids. Managing employees or operating food and beverage was never the goal.

“Simplicity wasn’t a compromise,” Michael says.
“It was the entire strategy.”

Instead of staffing the facility, they invested in automation, clear systems, and owner involvement — without being physically present all the time.

Mary now runs the business full time after leaving her job, handling customer communication and day-to-day oversight. Michael focuses on maintenance, equipment, and keeping the facility dialed in.

“When people realize the owners actually care,” Mary says,
“they respect the space. That changes everything.”

Cleanliness Is the Differentiator

Ask what truly separates Par24 Indoor Golf from other facilities, and Mary answers without hesitation.

“Cleanliness,” she says.
“Every time.”

Bathrooms are cleaned daily. Turf is vacuumed. Strike mats are replaced. Balls are washed or swapped constantly.

“We hear it all the time — especially from women,” she adds.
“Other places just aren’t maintained the same way.”

That consistency creates shared accountability. Customers help each other, shut equipment down when they’re finished, and leave the space ready for the next group.

The Myth: Unmanned Has to Be Members-Only

One of the biggest assumptions in the indoor golf industry is that unmanned facilities must be members-only to survive.

Par24 Indoor Golf chose a different path.

They offer memberships, but memberships are optional and intentionally simple. Most revenue comes from public bookings, and first-time players are actively welcomed.

“Our membership is just a standing discount,” Michael explains.
“No free hours. No complicated rules. No math.”

With an average booking time close to two hours, Par24 Indoor Golf continues to outperform typical industry averages — even as volume grows month over month.

“You’re renting the bay,” Michael says.
“We don’t believe in nickel-and-diming people per person.”

The Technology Behind the Operation

Par24 Indoor Golf’s automation is powered by Birrdi, a reservation and access-control platform built specifically for golf simulator facilities.

Birrdi handles:

• Online reservations
• Payments
• Pricing rules
• Access control for unmanned entry
• Enforcement of booking times

Every reservation flows through the system — no phone bookings, no manual overrides, no staff-created reservations.

“If we book it for someone once, they’ll expect us to do it every time,” Michael says.
“So we walk them through it instead.”

That consistency is what allows the business to scale without adding staff — even as reservation volume continues to climb.

Hardware Chosen for Reliability

Par24 Indoor Golf runs:

• Uneekor EXO launch monitors
• GSPro simulator software

The focus was reliability and ease of use — critical in an unmanned environment.

“If someone spends 20 minutes fighting the software,” Mary says,
“they’re not enjoying themselves. We’d rather help once and have them come back.”

Leagues Without the Commitment Trap

Par24 Indoor Golf runs flexible leagues with no fixed nights or mandatory schedules.

Scoring runs through SGT, entry is $45, and players simply book time when it works for them.

Participation has grown steadily:
16 → 30 → 55 players

“People already have busy lives,” Mary says.
“We didn’t want to add another obligation.”

“The Software Just Works”

As the business scaled past 1,000+ reservations per month, one thing became increasingly clear to Michael.

“The software is never the problem,” he says.
“That’s huge.”

From reservations and payments to extensions and enforcement, Birrdi quietly handles the operational load in the background.

“When someone tells me the system changed their time or double-booked them, I know it didn’t,” Michael explains.
“The receipt shows exactly what they booked. The system is consistent. That gives you confidence.”

For Michael and Mary, that confidence means fewer manual fixes, fewer late-night headaches, and the ability to keep growing without adding complexity.

The Real Win: Freedom

The biggest milestone didn’t show up in a report.

Mary quit her job.

She now runs Par24 Indoor Golf full time, while Michael supports operations and long-term planning. Calls get answered from home. Cleaning happens when it needs to. Vacations happen — phones in hand — without shutting the business down.

“It’s not passive,” Mary says honestly.
“But it’s flexible. And that matters.”

Expansion is already being explored.

Final Advice for New Owners

“If you’re opening an unmanned facility,” Michael says,
“commit fully for a year. No half-measures.”

Mary adds what really makes the difference.

“You have to care,” she says.
“People feel that.”

Par24 Indoor Golf proves that automation doesn’t require rigidity, and that public-first models can scale — even at high volume — when they’re built intentionally with the right systems and the right technology.