If you’re spending money on Meta Ads or Groupon promotions to bring in new golfers, but you can’t answer the most basic questions—“Did I make money from that campaign?” or “How much is that customer worth to me over time?”—you’re not marketing. You’re gambling.



With Birrdi’s latest release, that ends now.



Real Marketing Starts with Real Data



You can now connect your Meta ad account directly into Birrdi, giving you a clear, automated view of which campaigns are driving revenue—and which ones aren’t. Instead of throwing dollars at clicks and hoping for the best, you get concrete data:

• How many new customers your ad actually brought in
• How much they spent on their first visit
• How often they returned
• What their Lifetime Value (LTV) is over time

LTV is everything. If you don’t know how much a customer is worth, how can you know what to spend to acquire one? You might be killing a profitable campaign because the first booking didn’t “cover” the ad cost—not realizing that customer would come back 5 more times. Or worse, you might be scaling a campaign that’s full of one-and-done players.



Promo Codes That Actually Make Sense



Our built-in Promo Code feature makes customer tracking even tighter. Create codes that can only be used once per customer. That way, you can confidently offer first-time booking discounts without creating an open door for deal chasers.



And because these codes are tied to real customer profiles in Birrdi, you can see exactly who used them, how much they spent after that, and whether they became loyal players—or just took the deal and ran.



Add Loyalty and You’ve Got the Full Picture



When you use Square Loyalty with Birrdi, everything comes full circle.



Birrdi doesn’t just track who booked. It tracks how often they come back, what they buy, and how your rewards program influences behavior. This means you’re not just tracking acquisition—you’re measuring retention and repeat spend, which is the key to building a sustainable sim business.



Now you can ask smarter questions:

• “What’s my cost to acquire a new golfer?”
• “How long until I break even on that customer?”
• “Which campaigns create loyal members and not just one-time visits?”

And for the first time, you’ll actually have answers.



Google Ads Integration is Coming



We’re also building out Google Ads integration, which will bring the same level of clarity to your search and display campaigns. Soon, your full marketing spend—across the two biggest platforms in the world—will be trackable in one place.



Still Using Groupon? We’ve Got You Covered



If you’re running Groupon deals to drive foot traffic, Birrdi can track those codes too. So instead of blindly discounting in hopes of new business, you can finally see if those “cheap first visits” actually turn into paying customers.



Stop Guessing. Start Growing.



If your current booking software doesn’t track ROI, LTV, or campaign performance—it’s not marketing software. It’s a liability.



Birrdi is the only reservation system built for modern golf simulator businesses, where growth comes from smart marketing, not blind spending.



Whether you’re just starting out or trying to scale an existing location, Birrdi gives you the tools to market with confidence, precision, and actual insight.

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