Shopify, Wix, Squarespace, WordPress, and newer AI website builders like Lovable make it easier than ever to build a good-looking website.
And there is nothing wrong with using them.
But for a golf simulator business running on Birrdi and Square, there is an important question to ask before choosing your website platform:
What is your website actually supposed to do?
For most golf simulator facilities, the answer is simple.
You want customers to:
That matters a lot more than having the most beautiful website on the internet.
Your customers are probably not sitting at a desktop computer studying every page of your website.
They are finding you on Google, Instagram, Facebook, or through a recommendation and opening your website on their phone.
They want to know a few things quickly:
Where are you?
How much does it cost?
How do I reserve?
How do I become a member?
Your website should make those answers incredibly obvious.
A giant Book Now button is more valuable than an elaborate animation.
A clear View Memberships button is more valuable than a beautifully designed page customers cannot figure out how to use.
Your website is ultimately a sales tool.
If customers cannot quickly reserve, sign up, or spend money, the website is missing the point.
You can build a beautiful website with Shopify.
You can build one with Wix or Squarespace.
You can even use an AI website builder like Lovable and create something impressive very quickly.
But beautiful is not the goal.
Conversion is the goal.
Most golfers are visiting your website from their phone. They need obvious ways to reserve, join a membership, purchase a pack, buy a gift card, or otherwise spend money with your facility.
Square Online gives you those capabilities while keeping the website connected to the Square ecosystem already powering your business.
For most Birrdi operators, that simplicity is hard to beat:
Build the website in Square Online.
Run your commerce through Square.
Run your golf simulator operation through Birrdi.
Keep the stack simple, keep the calls to action obvious, and make it as easy as possible for customers to spend money at your facility.
